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When you think of Santa Claus, what do you imagine? Chances are you see a jolly fat man wearing a bright red suit and cap, black boots and belt, and a generous smile on his rosy face. This image of Santa Claus was created by Swedish illustrator Haddon Sundbloom, who was commissioned by the Coca-Cola company to draw advertisements of St. Nick delivering Cokes to the thirsty children of the world.
Ever notice that Santa’s suit is the exact same red as the label for Coke? That’s not a coincidence: The Coca-Cola company holds a patent on the color. Santa is clearly a Coke man.
"— Sheena Iyengar - The Art of Choosing
